Drink-driving

Our drink-driving campaign focuses on the link between road crashes and driving drunk. Youth drink-driving in particular is a serious road safety and public health issue. Each year, young drivers cause nearly half of the alcohol-related road crashes on New Zealand roads. Our current drink-driving campaign aims to change the behaviour of these young drivers.

The campaign does this in two ways:

1. It shows the instant and chilling consequences of drink-driving; it links drink-driving by young people with the risk to themselves and their mates demonstrating that if they crash, they won't always walk away.
2. It shows that there are alternatives to drink- driving, i.e. having a sober driver, taking a taxi. It encourages sober driving as something that mates do to get each other home safely.

Our current advertisements on drink driving are available for viewing.

< previous | next >

Last updated: 1 July 2009