Fatigue

Fatigued driving is a serious road safety issue. Most drivers don't even recognise the symptoms of fatigue that lead to poor concentration and poor judgment on the road.

This campaign aims to get people to acknowledge that the level of tiredness they experience when driving is dangerous.

The campaign alerts the audience to the symptoms of tiredness that signal you're not safe behind the wheel. It also focuses on solutions by asking people to consciously plan their journey rather than simply focusing on their destination.

Our current advertisements on fatigue are available for viewing.

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Last updated: 24 March 2009