Speed

Speed is the single biggest factor in fatal road crashes each year. The speed enforcement programme (with its supporting road safety advertising campaign) directly targets speeding drivers to destabilise their confidence and has done so with some success.

Speeds (particularly on the open road) have been falling and there is greater awareness that driving at speed is dangerous.

But each year, there are still more than 100 fatal crashes in which someone was driving too fast for the conditions.

A significant proportion of the driving population still likes to travel at speeds that are too fast for the conditions, on the open road and around town. They pose a risk to themselves and to others who share the roads with them.

Our current advertisements on speed are available for viewing.

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Last updated: 29 April 2009